In 2023, Canadians were surprised to learn that Kleenex—one of the most trusted facial tissue brands—would be leaving store shelves. Kimberly-Clark, the parent company of Kleenex, officially announced the withdrawal of its consumer facial tissue business from Canada due to “a highly constrained supply environment and a challenging post-pandemic recovery.” The company continues to sell Kleenex professional products, but the retail presence of Kleenex tissues is gone.
Why Did Kleenex Leave?
According to Kimberly-Clark, it came down to supply chain complexity and cost. Canada’s retail landscape—characterized by high logistical costs and intense competition—presented ongoing challenges. Rather than continue operations at a loss, the company made the strategic decision to focus on more profitable regions.
What This Means for Other Brands
The Kleenex exit sends a signal to other U.S. and global manufacturers: if the Canadian market becomes too costly or logistically difficult, they may scale back or pull out entirely. As operational costs rise and inventory pressures grow, other recognizable brands may become harder to find at your local stores.
Get Kleenex While You Still Can
At Casepack.ca, we still carry a significant inventory of Kleenex facial tissue products. But once they're gone, they're gone for good. Whether you’re stocking up at home, at work, or for your facility, this is your opportunity to secure a brand Canadians have trusted for decades.
Browse our current Kleenex selection now—because once inventory runs out, restocks won’t be possible.